What is meant by "objective data"?

"Objective data" refers to information that is based on observable phenomena and is free from personal bias, emotions, or subjective interpretation. It typically involves factual, measurable, and verifiable elements that can be quantified or analyzed without the influence of personal feelings or opinions. This type of data is crucial in decision-making processes in contract administration as it ensures that conclusions drawn are based on impartial evidence rather than individual perspectives.

The concept distinguishes itself clearly from subjective interpretations, which involve personal views and can vary greatly between individuals. While surveys can produce both objective and subjective data, the defining feature of objective data is its inherent neutrality and reliability, making it a foundation for making informed decisions based on solid evidence.